Can you give your muscles a better workout simply by changing your shoes?
The athletic shoe giant Reebok claims you can. The new EasyTone walking shoe, a provocative new marketing campaign says, leaves leg and buttock muscles better toned than regular walking shoes.
Consumers are buying it — literally. Officials from Reebok, a unit of Adidas, say the EasyTone is the company’s most successful new product in at least five years.
Firm Body, No Workout Required? - NYT
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