How to Profit from Emerging Contact Channels : Bharatbook.com

A discussion of multichannel contact center functions in the scope of outsourcing. Key drivers and inhibitors will be discussed.

Scope of this report
  • An analysis of how voice remains a key channel for outsourced contact center investors
  • A description of the growth of email as a customer care mechanism
  • A discussion of how web chat can be used in the domain of technical support
  • The targeted growth of SMS as a contact channel
Research and analysis highlights

Voice remains the main channel of choice for end-users of contact center services

Email has been steadily emerging as the principal non-voice channel for outsourced contact centers

Web chat is a leading non-voice mechanism in the domain of technical support, while SMS deployments may be limited to certain geographies and age brackets

Key reasons to read this report
  • Learn about the shifts in end-user channel preference
  • Understand how to drive new revenues using non-traditional customer contact channels
  • Develop strategies on how to craft an optimal multichannel mix for clients across verticals

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